“Eating Ice Cream Shouldn’t Hurt.” This is your slogan for the month of July. (For more tips and ideas for the month of July, see July Dental Marketing and Practice Management Tips and Ideas )
Why? July is National Ice Cream Month and Close to 50% of American’s suffers from or experiences tooth sensitivity from time to time. It’s safe to say that many of your patients may be suffering from tooth sensitivity or they know someone who does.
Your product/service feature for July is Desensitizing Agents to treat tooth sensitivity.
A marketing plan that requires little time, minimal to no extra cost and will boost production and exceed your patients (and potential patients) expectations!
This is what you do:
Offer free ice cream cones to your patients. How will offering free ice cream cones not incur any extra cost to you? Contact a local Ice Cream Shop for some cross-marketing. Ask if they would be willing to donate 4 or more FREE Ice Cream Cone Gift Certificates that you will use during the month of July for a weekly drawing that your patients will enter to win. What a fantastic way to exceed your patients’ expectations with no extra cost to you.
Now you may not have many of your patients speaking up to say they’re suffering from tooth sensitivity when they eat cold treats or drink cold beverages.
Simple fix; team members wear buttons that say: Eating Ice Cream Shouldn’t Hurt
Your patients are sure to ask questions about the buttons. What an easy way to open up a discussion about tooth sensitivity.
Email & Social Media Platforms – Promote this service & educate your patients and potential patients via email and your office social media platforms with sharable content.
There you have it, a simple and delicious summer dental marketing idea.
If you would like to purchase further ideas on how to implement the Ice Cream/Tooth Sensitivity campaign such as how to handle patients that are concerned about insurance coverage and fees for desensitizing agents and ways to advertise this campaign or perhaps would prefer a different marketing campaign for the month, please contact me today firstname.lastname@example.org.
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