Your first quarter is coming to an end and that means it’s time to make plans to have an awesome second quarter.
Here are some practice management and marketing ideas to help you grow your dental practice, exceed your current and potential patient’s expectations, and to have more fun as a team!
Dental Marketing and Practice Management Tips and Ideas for April…
~ Dental Marketing Ideas for April ~
April is National Garden Month – So let’s think and talk about the month of April and how we can use gardening & spring flowers to market your practice and exceed your patient’s expectations.
Here are some ideas for you:
Theme: Spring Flowers
Focus: Implants and/or Oral Cancer Screenings (See: April is Oral Cancer Awareness Month Tips and Ideas)
Fun Give Away: Flower Seed Packets w/a label and business card attached.
Flower seed packets can be purchased at most Dollar Stores for around .20 a packet. Great deal!
The labels you attach to the flower seed packets can say:
“Your referrals help grow our practice, Thank you!“
“Our Office Blooms Because of you!“
“Please enjoy these flowers growing as much as we enjoy your referrals growing our practice.”
Your patients will love these little flower seed packets give-aways! Often times they ask if they can take one for a friend/family member. Of course, they can! This is why you want to make certain the office name & info is on the packet.
For awesome ideas for flower seed packaging/presentation visit my Pinterest board HERE
National Pet Month – People love to talk and brag about their pets. Use this week to ask your friends/patients on your social media sites to post pictures of their pets. Post pictures of your team members pets.
Turn it into a contest: the pet with the most likes wins a special treat.
Give-away: hand out dog treats packaged with your office information. Even if a patient doesn’t have a dog surely they know someone who does…great way to get your office name out there!
~ Social Media Post Ideas to Improve Engagement ~
Vitamin C Day: 4th
No Housework Day: 7th
Grilled Cheese Sandwich Day: 12
National Garlic Day: 19th
Take Our Daughters & Sons to Work Day: 26th
Sense of Smell Day: 28th
Now on to the Practice Management ideas for April:
Hygiene Continuing Care/ Recare Opportunity:
Cleaning For A Reason Week: 18-24 – Send out email & text reminders to your patients that are due/past-due for their hygiene visit. Time for their Spring Cleaning! The “reason”? For their health’s sake – or, consider donating a portion of the production to a local charity.
Community Involvement Opportunity:
Community Spirit Days (1-30) – What a great opportunity for your office to get involved in the community. Check your city’s event calendar for events and activities.
Are there any charity/sporting/community events that you and your team can participate in or sponsor?
Be sure to share a variety of local community events on your social media sites. This will encourage your patients to look to your office page to learn what’s going on in the community.
National Dental Hygienist Week (Canada): 11-17
Administrative Professionals Week: 22- 28
See Employee Appreciation Ideas Here: Employee Appreciation Gift Ideas Pinterest Board
Just for Fun!
National Humor Month / Laugh at Work Week: 1-7 – Find ways to laugh each day at work all week long.
National Fun at Work Day: 5th – Have a silly theme for this day. (For example, Crazy hair, silly socks, decades day, etc.)
So there you have it, some fun & educational ways to help your patients and potential patients smile and exceed their expectations during the month of April. Not to mention, have more fun at work!
If you are interested in having me help your office create a custom marketing campaign that includes ideas for special offers, office fun, patient give-aways/drawings, community involvement, cross-marketing with local businesses and hygiene continuing care/incomplete treatment scripting, please contact me today at firstname.lastname@example.org
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Yours for Greater Success,
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