July is the start of your third quarter. Make a plan now for how you will keep your schedule full for August & September as they are typically slower production months for some offices. While you’re at it, make a backup plan too. Sometimes despite your best efforts, the schedule falls apart. Don’t stress over it, instead use that downtime to do some training, team building and/or office cleaning/organizing. See Spring Clean Your Dental Office Using Your 5 Senses , How to Have a Happy Dental Team and Tips To Improve Your Dental Office, Part 3 ~ The Little Things Matter for some ideas.
Your goal, make this your best third quarter ever!
Now on to some marketing ideas:
For dental marketing ideas for July’s National Ice Cream month see: Dental Marketing Ideas for National Ice Cream Month
Product/Service Feature ~ Beautiful Smiles with Orthodontics, Teeth Whitening & Veneers.
- Set a monthly goal for each of these services.
- Reach out to your patients that have these procedures treatment planned.
- Create educational content & special offers to share on your social media pages and email campaigns.
Give-Away – Exceed expectations with something unexpected
July is National Grilling Month – Put together a fun BBQ themed gift basket that your patients and potential patients can enter a drawing for a chance to win. One entry in exchange for FB likes & check-ins, Google reviews, NP referrals, Etc.
Everybody Deserves A Massage Week: 14-20th – Team up with a Massage Therapist in your community for a little cross marketing – have him/her donate a free massage that your patients can enter a drawing to win using the above guidelines.
Pediatric and Family Practices ~ July is Get Ready For Kindergarten Month. Depending on your schedule, consider setting aside one or two days for “Get Ready for Kindergarten with Healthy Smiles” visits. Make it a fun experience for the children.
Social Media Posting and Engagement Ideas ~
International Kissing Day or World Kiss Day: 6th
Chocolate Day: July 7th
July 11th is Slurpee day!
National Sour Candy Day: 18th
Tell an old joke day: 24th
National Lipstick Day: 29th
Looking ahead to August: The theme is Back to School with Healthy Smiles. The focus will be on preventive dental care.
If you are interested in hiring me to help your office create a custom marketing campaign that includes ideas for special offers, office fun, patient give-aways/drawings, community involvement, cross marketing with local businesses and hygiene continuing care/incomplete treatment scripting, please contact me today at firstname.lastname@example.org
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Yours for Greater Success!