When I share marketing ideas with you each month my goal is to help you exceed your current and potential patients expectations. Just as important, if not most important is to consistently exceed your employees’ expectations. Why? Because an employee that feels appreciated will always deliver more than is expected. Betsy Myers, an expert on leadership development says it best: “When people feel valued, appreciated, heard, supported, acknowledged and included, they are motivated to bring their best selves forward. “
I wanted to share some practice management ideas to help you make your second quarter more productive, happier and less stressful for you and your team.
If you’re looking for marketing ideas for the month of April see Dental Marketing Ideas for April & April is Oral Cancer Awareness Month
Now on to the practice management ideas for April:
Just for Fun!
National Humor Month / Laugh at Work Week: 1-7 – Find ways to laugh each day at work all week-long.
National Fun at Work Day: 6 – Have a silly theme for this day. (For example, Crazy hair, silly socks, decades day, etc.)
Make Lunch Count Day: 13 – Buy lunch in or out for your team.
See for more ideas. Tips to Improve your Dental Office Part 4 ~ Happy Team
Reasons to Celebrate your Team:
National Dental Hygienist Week (Canada): 8-14
Administrative Professionals Week: 23-29
See Employee Appreciation Ideas Here: Employee Appreciation Gift Ideas Pinterest Board
Employee Conflict Resolution & Communication Improvement Opportunity:
Workplace Conflict Awareness Month – This topic should be discussed at a team meeting. Why? Conflict Happens! Make a plan and an agreement as to how all office conflict will be addressed and resolved.
Steps to deal with office conflict:
- Calm down and talk with the other person. (Don’t go to anyone else to discuss the conflict)
- Attack the problem, not the person. Focus on behaviors and events.
- Listen carefully – listen to understand and not to be understood.
- Brainstorm solutions with a focus on the future, what it will take to move forward.
- Celebrate your Success.
For additional ideas visit Forbes.com for 5- Keys to Dealing with Workplace Conflict.
To manage conflict, excellent communication is essential.
Job descriptions and expectations must be clearly defined. This is a great time to ask every team member to write a list of their description and responsibilities. Have them indicate next to each task how often it is done (daily, weekly, monthly, yearly, varies, etc.). This will help you determine if and when and by whom these tasks are being accomplished. You might find some important tasks are not being done at all or not often enough and so on.
Team Meetings/Morning Huddles are essential for a happy and smooth work day. Visit HERE for some tips on how you can have a successful morning huddle.
Address quickly any needed discipline or correction, don’t wait for a staff meeting to address these problems. Instead, meet one on one with the offender.
- Avoid office negativity, it’s toxic and will infect your team – Rather, focus on and share positive experiences.
- Your team must know the why, what, and how. They may know the what and the how but not the why, often times, this is why employees are there just to collect a paycheck. Talk about what you believe and attract those who believe what you believe. People buy the why not the what.
Positive Gossip Only! Entire team agrees to stop gossip. Refuse to listen to it. Rather, encourage the person to go directly to the other person they have an issue or complaint about. Unless of course, they can let it go and move on.
Hygiene Continuing Care/ Recare Opportunity:
Cleaning For A Reason Week: 18-24 – Send out email & text reminders to your patients that are due/past-due for their hygiene visit. Time for their Spring Cleaning! The “reason”? For their health’s sake – or, consider donating a portion of the production to a local charity.
Community Involvement Opportunity:
Community Spirit Days (1-30) – What a great opportunity for your office to get involved in the community. Check your city’s event calendar for events and activities.
Are there any charity/sporting/community events that you and your team can participate in or sponsor?
Be sure to share a variety of local community events on your social media sites. This will encourage your patients to look to your office page to learn what’s going on in the community.
- Spring Perennial Plant Exchange
- Book Drive
- Canned Food Drive
Aluminum can tabs for the Ronald McDonald House
Be sure to send out press releases and share on your social media sites what you’re doing to help your community.
So there you have it, some practice management ideas for the month of April. Enjoy!
Have you signed up to receive my complimentary dental marketing and practice management ideas that are sent right to your email each month? If not, take a second and follow today. This way, you won’t miss a single idea!
Yours for Greater Success,
P.S. Please stop by and say hello to me on Facebook, Twitter, Instagram, LinkedIn and Pinterest
Pingback: Dental Practice Management and Marketing Ideas for April – Hayden Consulting – Where Your Success in Business and Life Matters!