Loyal patients return year after year, accept your treatment recommendations and refer their friends, family, neighbors and co-workers. Sounds great, right?
The best way to fill your dental office with loyal patients is to consistently exceed their expectations. There are many ways to exceed expectations. Today, I’m sharing a simple idea on how to do this.
Selecting a patient to be your “Patient of the Day” (or, guest of the day), is something totally unexpected but so appreciated. It’s a super way to get your patients talking about your office after they leave from their appointment.
How do you select your patient of the day? That’s easy, you don’t really need a reason other than “just because” but if you want one, here are some ideas:
- Always on Time
- Youngest Patient
- Recent Referral
- New Patient
- No Cavities
- Brand New Smile
- Recent Accomplishment
- Quit Smoking
- Great Personality (Brightens your day)
- Always Brings Treats
What do you give to your Patient of the Day? Here are a few ideas:
- Gift Card
- Coffee Mug/Water Bottle (Imprinted)
- Stuffed Animal/Toy
For more patient gift ideas, see: Patient Appreciation Gifts
Keep it simple and convenient. Prepare the gifts and certificates in advance.
Capture the moment! Create some “Patient of the Day” signs (consider including your office name on the sign) that the patient can hold for a picture that you will share on your social media pages. A team member or members may also be in the photo. Ask the patient to tag themselves in the photo.
Choose your patient that day during your morning huddle, or review the schedule a week in advance and select them for an entire week. Whatever works best for your office. Just be consistent, be enthusiastic and have fun with it. This is such a simple way to make their day!
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Yours for Greater Success,
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