September is the last month (opportunity) for you to have the best third quarter ever. Yet, many dental offices say that this is typically a slower month for them. If that is true for your office or if you just want to spice things up for September, here are some dental marketing and practice management ideas for you.
Focus: Parents – Now that their kids are back in school, it’s time for dads and moms to pamper themselves with a dental visit.
Look at your schedule for September, find any days that have a few holes in them and declare them “special days for parents”.
Reach out to all of your parents with incomplete treatment plans or that are past-due in hygiene. Invite them to come in on this “special day” for their dental visit.
Offer Incentives: $ off Ortho, Free Adult fluoride w/hygiene visit, Teeth Whitening Specials, % off treatment, etc. This could be a one day only event or you could feature a different service each day for a week. (Food & beverage is also a nice incentive 😉 )
Gift ideas: Pampering gift bag – lotion, toothbrush, lip balm, chocolate, etc. Include informational handout about the links between oral health & overall health in women & men.
You could easily team up with local businesses for some cross marketing. Salons, Massage therapists, Restaurants, etc. may be more than willing to donate gift cards that you can use in a drawing or include in a gift basket that your patients can enter to win.
Here are 4 more ways to Help your Team and Patients Smile in September!
Random Acts of Kindness Day or Be Kind Day: 1 – Do something special for your team today and/or something unexpected for your patients. If you’re going to do something nice for your patients, get your entire team involved by asking for their ideas.
National Clean Hands Week: 18-24 – Give-Away for your patients during this week: Small imprinted bottles of hand sanitizer.
World Alzheimer’s Month – Use this as an opportunity to educate your patients and the community about the importance of dental health care for Alzheimer’s patients in helping to keep them comfortable and healthy.
National Courtesy Month ~ This is a great opportunity to remind your patients that: “As a courtesy to our patients we remind you of your dental reservation 1-2 days prior. We kindly request that you try to keep your dental appointments as scheduled. If you do require a scheduling change please notify us with at least a 24 hours notice of your appointment date. Thank you!”
So there you have it, some fun marketing ideas for the month of September. If you liked these ideas and plan to use some of them, PLEASE let me know. I love to hear your comments and ideas.
If you would like me to work with your office to create a custom marketing campaign for the month of September, please contact me today at firstname.lastname@example.org
Looking ahead to October – Breast Cancer Awareness Month, National Apple Month, Candy Buy Back and more! Oh, and don’t forget, October starts your final quarter so start now figuring out your production, collection and new patient goals for October, November & December. Remember to include your entire team in your plans!
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As always, I wish you all a fantastic & productive month!
Yours for Greater Success,