Holy moly, me oh my, you’re the apple of my eye!
Apple season is upon us. How can that help you keep your dental office the apple of your patients and referring doctors/specialists eyes? I’ll give you some ideas in just a second. I will also share with you some apple idea’s to help catch the eyes of your potential patients. An apple a day won’t keep your dental office away!
October is National Apple Month –
Exceeding Patient Expectations –
Give-Away – Set out a nice bowl/basket of apples to give to your patients and delivery people.
Make an Apple New Patient Family Tree – add an apple to the tree each time a new patient comes in with their first name on it. OR
Gift Basket Drawing – Make an Apple tree and every time a patient comes in for an appointment during the month you add an apple with their first name on it (full name on the back) and use it for a drawing to win an apple themed gift basket filled with goodies.
You could even promote that via your social media sites. (Perhaps extend the drawing to new office Facebook likes.)
Events in the Community – Create a hand-out for your patients listing the best local cider mills and apple orchards. Include any fall-themed events taking place in your community.
Apple shaped Gift Of Health Certificates –
Instead of just asking your patient’s to refer their friends, family, neighbors and co-workers to your office, give them a gift of health certificate to share with their friends, family, neighbors & co-workers. Easy as apple pie! 😉
Gift Of Health Certificate
Your oral health affects your overall health!
This is your invitation to receive $25 toward dental treatment and a complimentary oral cancer screening from —(office name)——.
Please RSVP at –(office phone number)—–
We’ll give you a reason to smile!
Add here: Office address & website/social media sites
- Attach an imprinted lip balm, floss card or toothbrush to the certificate. Everyone likes a free gift!
Marketing to local businesses –
Who will you visit in the community?
- City Hall / Police Station / Fire Department
And anywhere else you think might be a good place to bring in new patient’s from. At the very least, you’ll be building healthy & fun relationships with the folks in your community.
What will you bring?
- Basket of Apples
- Donuts and Apple Cider
- Apple Pie
- Individually wrapped apple with a little jar of caramel.
- Toothbrush or Lip Balm attached to an apple-shaped gift tag.
Be sure that when you deliver these items, your office information is visible. Maybe include some sort of call to action.
Visit my Pinterest Apple board for more ideas.
How will you track your visits?
Make a list of all of the businesses you visit, include the name of business, address, what you delivered, the date and the names of any of the employees that you met during your visit. Make a referral source name/code to use if anyone from these businesses call to make an appt. (This means you must be asking every single new patient caller “How did you hear about us?”….and make a record of it.)
Marketing via your Social Media Sites: Here are just a few ways to utilize your social media sites during apple season.
Post health benefits of apples, apple recipes & craft Ideas to your office Facebook page. Solicit comments, likes and shares.
Ask your patients to:
share their favorite apple recipes on their Facebook page and tag your office or share it on your office Facebook page.
have them post a picture of them apple picking or at a cider mill on your office Facebook page.
(Have your team members do this as well.)
Pinterest – On your office Pinterest page create a board all about apples.
Team Building Activity – Get your team together to make apple sauce, apple pie filling, caramel sauce or an apple/cinnamon sugar scrub. Put it in little jars with a ribbon and label with your office information. You can them give away as gifts to your new patients and or referring doctors/specialists. How fun is that?!
“Even if I knew that tomorrow the world would go to pieces, I would still plant my apple tree.” – Martin Luther
So many different ways to help exceed the expectations of your current patients and to hopefully, bring in lots of new patients just by planting little seeds every chance you get or create.
I would love to hear all about your plans to make October a great month. Please comment below to share your ideas or to give this post a like. Thank you!
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Yours for Greater Success,