Hello dental friends,
If your local library is anything like mine, they get a lot of traffic. People of all ages visiting from within the community. So why not start planting some marketing/advertising seeds at the library?
A while back I shared some ideas on how to market to your local library. Today, I have a few more ideas to share with you. ( I will include the ideas from the earlier post at the end of this one. )
Here are some special dates to help you take advantage of this wonderful way to build a relationship with friends of the library:
National Book Month – October
National Friends of Libraries Week – October 15-21
Library Lovers Month – February
School Library Month – April
National Library Workers Day – April 11
Get Caught Reading Month – May
Children’s Book Week – May 1-7
Reading Is Fun Week – May 14-20
New & Gently Used Book Drive:
Collect new or gently used books to donate to your local library.
Invite patients and non-patients to come by the office and donate books. Promote this event via your social media sites, the local newspapers, in-office fliers, on continuing care postcards and to your patients when they come in for their appts.
Incentive: Gift Basket or Gift Card (put together a fun themed gift basket)- Every person that donates books can enter a drawing to win the gift basket or gift card.
Once you have collected all of the books…
Take a picture of the donated books. Put together toothbrush gift bags w/office information and a special offer for library employees to deliver with the books. Send a press release to your local newspaper with pictures about your book drive and the results.
Library Events Calendar – Check your library’s event/programs calendar to see how you can be involved or help promote upcoming events and programs.
Visit the Library – Offer to come in for a dental health presentation/demonstration/science experiment. Similar to what you might do during Children’s Dental Month.
Or offer to have the dentist come in during story-time to read a dental related book or two.
Library Social Media Sites – Be sure to comment on, like and share posts from your library’s social media sites on behalf of your office social media pages.
Here are the idea’s from the post a few months ago…
Bookmarks – Create fun, interesting Bookmarks for your local library that include your office contact information. Deliver these bookmarks as a gift to the library to give away during their programs and events.
Toothbrush bags – Throughout the year the library hosts several events that bring in people of all ages. Why not make up some toothbrush bags for them to hand out at some of these events. Be sure to use imprinted toothbrushes.
Lip Balm – Personalized lip balm is a great give away! It’s inexpensive too. Lip Balm Express is one of my favorite companies.
Pencils – Imprinted pencils that the children can use to fill in their reading logs.
Prizes – During special library events, they may offer little prizes to the children. Why not donate Little Prizes that they can give away to the children. If you get individually wrapped prizes be sure to place a label on them that says Compliments of your office name. If they are not individually wrapped, be sure to add some type of tag to the prize that includes your office contact information.
Act now to get your name in front of all the people in your community that will be visiting your local library.
Some office’s express concern that they just don’t have time to implement any new marketing/advertising ideas. If that’s true with your office, please contact me. I can help! firstname.lastname@example.org
If you have any dental marketing questions that I can help you answer, please comment below.
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Yours for Greater Success,