Hello Dental Friends,
Are you looking to bring in more New Patient Families to your practice?
Here’s a quick idea for you,
Many schools will be hosting book fairs this school year. And if your local school(s) are anything like mine, these book fairs draw a very large crowd.
So this got me thinking about a very simple, inexpensive yet possibly very effective marketing idea:
Create fun, interesting Bookmarks for your local schools that include your office contact information. Deliver these bookmarks as a gift to the local schools to use during their book fairs. Want to take it up a notch? Put together toothbrush bags for the teachers and or donate some money to be used to purchase a few books for the classroom.
No need to wait until February’s Dental Health Month to market to the local schools, start early in the school year building relationships with school staff & the families that attend these schools. These small marketing seeds that you plant help to build these relationships over time and you never know when and where those seeds will grow in to new patients for your practice. (See http://haydenconsultingsuccess.com/2013/04/11/you-never-know-when-and-where-your-marketing-seeds-will-grow/)
I have lots of ideas on how to effectively market to local schools that I will be sharing in the next few months. I have witnessed first hand just how effective marketing to local schools can be. The opportunity to bring in many new patient families to your practice is huge.
While you’re at it, go ahead and drop off a bunch of your awesome new bookmarks to the local library. They’ll love it!
Please feel free to share with me your ideas for marketing to local schools or if you have any dental marketing questions that I can help you answer, please comment below.
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Yours for Greater Success,
A follow up to your email and post – I just looked up Scholastic Books, the #1 provider of school book fairs in the country and they have a slew of dental-related books that dentists could purchase and donate:
On 11/25/13 3:47 PM, Hayden Consulting – Where Your Success in Business and Life Matters! wrote: > WordPress.com > bettyhayden94 posted: “Hello Dental Friends, Are you looking to bring > in more New Patient Families to your practice? Here’s a quick idea for > you, Many schools will be hosting book fairs this school year. And if > your local school(s) are anything like mine, these ” >
Thank you for sharing that comment Mary Beth. Scholastic is wonderful! They promote their dental related books during February’s Children’s Dental Health Month with special offers. Schools can definitely benefit from more books featuring dental health. I know that the school my children attend are extremely grateful for book donations. Thank you again for sharing that idea, it’s a great one!
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