Ten Simple Ways To Increase Teeth Whitening Acceptance In Your Dental Practice

Ten Simple Ways To Increase Teeth Whitening Acceptance In Your Dental Practice

Hello Friends,

Many of your patients are thinking about all the pictures that they will be smiling for at their end of the year office parties and family dinners. Help them get their smiles camera-ready with teeth whitening. Beautiful bright, white teeth for Winter.

Ever wonder why it is that some offices have a lot of success with teeth whitening sales and other offices not so much?

Here’s why… No whitening system sales or whitening goals will ever be reached or work if the entire team isn’t on board with it and consistently offering it. How do you do that?

Here are 10 Tips to Help Make Teeth Whitening a Successful Service in your Office…

how to increase teeth whitening acceptance in your dental office betty hayden

Step One: 

White Teeth for Doctor(s) and Team Members –
Complimentary whitening trays for each & every team member. They need to have a beautiful white smile and an experience to share with your patients.

Step Two:

GOALS –
Set a monthly whitening goal! Talk about daily goals at morning meetings. Consider offering a team bonus or incentive for every whitening case completed.

Step Three: 

In-office Messaging
In addition to being ENTHUSIASTIC when talking to your patients about the teeth whitening services you offer…Team members can wear buttons and/or have a nice 5×7 framed sign in each treatment room at the patient’s eye level offering teeth whitening…

Get a Whiter, Brighter Smile with
Teeth Whitening!

Whiten yellow teeth & virtually eliminate
tobacco, coffee & tea stains!
Ask us how

Step Four:

Scheduling –
When scheduling hygiene appointments over the phone include these powerful words:
Would you also like to whiten your teeth at this appointment?

Step Five:

Take a Shade –
Let your patient know that you’re going to start the appointment by taking a shade match of their current tooth color for your records. You can show them where they are on the shade guide. This very often leads your patient to ask you about teeth whitening and other cosmetic treatment options.

Step Six:

Listen to your patients –
What are they telling you about upcoming events in their lives? Wedding? Job Hunting? Recently Single? Holiday time? Special Events? Vacation? Class Reunion?
What a great time to ask if they would like to have a bright, white smile for their special event, job interview, etc.

Step Seven:

External Marketing –
Include offers for teeth whitening and patient teeth whitening success stories with your… Newsletters, Postcards, Social Media sites (Facebook, Twitter, Pinterest, Instagram, etc) Website, and Blog Posts.
Step Eight:

Reviews/Testimonials

Videos – Video testimonials are a powerful marketing tool for your social media platforms.

Photos – Take excellent before and after teeth whitening pictures to share on your office social media pages.  Display before and after photos in your office so your patients that may be interested in teeth whitening can see real-life examples.

Online Reviews/Recommendations – Ask your patients to share their teeth whitening experiences on Google and Facebook.

Step Nine:

Use only the BEST teeth whitening products and techniques!
Quality matters. As does comfort! Make this appointment as comfortable & sensitivity-free as possible for your patients.
Step Ten:
Buy Sunglasses –
Because your office is going to be filled with such bright smiles, you’ll need to wear shades!

If that’s not enough for you and because I love you all so much here are

Five Bonus Tips!…

#1 – Offer a fun promotion in the community to local businesses. A drawing to win Free Take-home Teeth whitening trays to one or more people. Offer this at local salons, restaurants and schools.

#2 – BOGO Special Offer – Buy One, Get One 50% Off Teeth Whitening. This special offer increases your opportunity to bring in new patients.

#3 – Make it convenient for your patients to say yes. Your patients are busy, assure them that this appointment will be quick. It’s helpful for all your team members to be cross-trained to take impressions and make trays.

#4 – Teeth Whitening makes a Great Gift! Make gift giving easy for your patients by suggesting that teeth whitening makes the perfect gift! Have Gift Certificates ready for purchase. See Dental Gift Certificates

#5 – Tracking – Be sure to set up computer reminders to call, text, email or send a postcard to your patients that have purchased teeth whitening trays around the time when they will be due for a refill.

Did you enjoy these tips and ideas?   I would love and truly appreciate for you to please take a second to leave a review/recommendation for me here on GOOGLE and/or FACEBOOK

I’m confident that if each step is followed closely and consistently you will see success with your teeth whitening goals.

Don’t miss out on any of the ideas that I share each month! Are you receiving my complimentary Practice Management and Marketing Ideas in your email inbox each month? If not, please start following us today. If you prefer, send me your email address and I will send you an invitation to follow my blog.

Yours for Greater Success,
~Betty

Dental Coach

P.S. Please stop by and say hello to me on FacebookTwitterInstagramLinkedIn and Pinterest

Dental Office Practice Management, Leadership, and Marketing Tips and Ideas for October 2019

Dental Office Practice Management, Leadership, and Marketing Tips and Ideas for October 2019

Hello Friends,

Ready for a fantastic final quarter?

October is the start of your final quarter for the year. It’s your opportunity to make it your best fourth quarter ever. To help you plan for that, today I’m sharing some tips and ideas with you. Ideas that when implemented will keep things fresh and fun in your office. More importantly, they will exceed your current patients and potential patients’ expectations which will allow you to focus on doing what you do best, helping your patients achieve healthy and beautiful smiles. Why? Because exceeding your patients’ expectations will help keep them loyal to your office.

Dental Leadership, Management, and Marketing

Fall Dental Marketing and Management Tips and Ideas Betty Hayden Dental Coach

Tips and Ideas for October 2019

Leadership ~

“A boss has the title; a leader has the people.” Simon Sinek

Employee Appreciation –

National Chocolate Day – October 28th / Bring in a sweet chocolatey treat for the team.

Continuing Education – A great way to end 2019 on a high note is to attend TBSE 2019 (The Best Seminar Ever!). You will love it!! Plus, I’ll be there, and it would be awesome to meet you in person!!  (If you’re already registered to attend please send me a message that you’ll be there!) FYI, TBSE 2019 (25th Anniversary) is the last year for TBSE!

See why this is truly the best seminar here: The Best Dental Seminar Ever

Practice Management ~

Improve Your Office Day – October 4th – Take this opportunity to openly and honestly examine ways to improve your office. This might be the perfect time to schedule a complimentary consultation with me to learn how a coaching relationship will help you to improve your office.

Boss’s Day is October 16th  Plan now to make this day special for your boss(es).

Michigan Dental Coach Bosses Day

Use it or Lose it Reminders – Did you get your end of year insurance dental benefit use it or lose it reminder letters/emails out?  Would you like a sample Use it or Lose it letter? Email me at bhaydenconsulting@gmail.com and I will gladly send one over to you.

Betty Hayden Dental Coach End of Year Insurance Renewal Reminders

Customer Service Week: 7th -11th  –

Excellent theme for your next team meeting.  What ideas can you come up with as a team to exceed your patients’ expectations by consistently delivering excellent customer service?

  • What do you do when you run late? (If you’re habitually running behind, please change that habit! It’s disrespectful to your patients’ and your team)
  • What do you do when the lab (or you) screws up a case?
  • What about comfort? How are you making the visit as comfortable as possible for your patients?
  • What about your telephone skills? SEE How to Effectively Answer the Dental Office Telephone (Telephone Principles)
  • How about after the treatment – are you making post-op calls?
  • How are you staying in touch with your patients in between their 6-month hygiene appointments?

Marketing ~

Exceed Expectations for your current patients and the potential new patients that you engage within your community.

Theme #1: Apple Month – See more ideas here: Dental Office Tips and Ideas for October’s National Apple Month

dental office tips and ideas for apple month betty hayden

Theme #2: Candy Buy Back – Host a Candy Buy Back Event for your patients and potential patients within the community.

Theme #3: Breast Cancer Awareness Month – See more ideas here: Dental Office Ideas for Octobers Breast Cancer Awareness Month

Theme #4: National Orthodontic Health Month – See more ideas here: National Orthodontic Health Month Tips and Ideas For Your Ortho Office

Patient & Community Dental Health Education Idea ~

October is National Dental Hygiene Month –

National Dental Hygiene Month Betty Hayden Consulting

All month-long share posts on your social media platforms regarding the importance of regular preventive dental visits to the dentist.

National Field Trip Month –

Invite local schools to come to the office for a free & educational field trip to the dentist.

Social Media Post Ideas to Improve Engagement during the month of October ~

Spinach Lovers Month

World Smile Day: 4th

Wear Something Gaudy Day: 17th

National Knock-Knock Jokes Day: 31st

Did you enjoy these tips and ideas?   I would love and truly appreciate for you to please take a second to leave a review/recommendation for me here on GOOGLE and/or FACEBOOK

Have you signed up to receive my complimentary dental marketing and practice management ideas that are sent right to your email inbox each month? If not, take a second and sign up. Or send me your email address and I will send you an invite to follow. This way, you won’t miss a single idea.

Yours for Greater Success,

~Betty (Dental Coach)

P.S. Please stop by and say hello to me on  FacebookTwitterInstagramLinkedIn and Pinterest