Dentist Office Tips and Ideas for February 2020

Dentist Office Tips and Ideas for February 2020

Hello Friends,

How is your first quarter looking so far? Are you happy with your YTD production, collection, and new patient totals? Are you making your best month ever?

My wish is that you have your “best month ever” every month, all year long!

To help you do just that, I’m sharing some Marketing, Leadership, and Practice Management Tips & Ideas that you can use during the month of February.

winter dental marketing tips and ideas

(Note: If you’re looking for ideas to promote February’s Children’s Dental Health Month and Give Kids A Smile Day please look to these posts:

Dental Office School Field Trip Ideas 

and Children’s Dental Health Month & GKAS Day)

Leadership Tips ~

betty hayden consulting dental leadership tips and ideas

February is International Boost Self Esteem Month. For your team: Negative people are the greatest destroyers of self-confidence and self-esteem. Avoid office negativity, it’s toxic and will infect your team – Rather, focus on and share positive experiences. See: How to Have a Happier Team

Practice Management Tips and Ideas ~

National Time Management Month: When was the last time you reviewed all of your office systems and protocols to ensure that you’re using your time efficiently and effectively?

“Either run the day or the day runs you.” – Jim Rohn

Dental Marketing Tips and Ideas ~ 

February is American Heart Month so Our focus this month is Heart Health.

Heart Health Talking Points:
Dental Health and Heart Disease Are Related -Dental health and heart disease are intricately linked and the cost for avoiding advanced periodontal disease or even something as mild as gingivitis may very well prove to be the cause of serious medical problems in the future.
Be good to your heart beginning with good oral health.

Special Days:
Women’s Heart Week: 1-7 – Focus this week on Women’s Heart Health. Have a special gift for your female patients. Hand out heart-healthy tips for your patients to share w/their friends and family.

Tip: If you’re not currently taking your patients’ blood pressure at their appointments… make it a goal to start during the month of February.
Many people see their dentist more regularly than a physician and could get an early warning about high blood pressure when getting their teeth cleaned or having other dental treatment done.

dental office blood pressure betty hayden consulting

Have fun with this heart theme!

Here are 3 More Ways To Help Your Team and Patients Smile in February!

Pet Dental Health Month – Share pet dental health tips on your social media sites, ask people to share pictures of their pets on social media, hand out dog treats packaged with your office information. Even if the patient doesn’t have a dog surely they know someone who does…great way to get your office name out there!

Random Acts of Kindness Day – Think about your boss, your employees, your patients, and the people in your community. What acts of kindness will you do to make someone(s) day? Go ahead… Spread kindness like confetti!

dental coach betty hayden kindness

Educational Opportunity – National Eating Disorders Awareness Week: 23rd – 29th  – Share on your website and on your social media pages the impact eating disorders have on your oral health.

Social Media Post Ideas to Improve Engagement during the month of February:
Groundhog Day: 2nd
Bubblegum Day: 7th
Toothache Day: 9th
Through with The Chew: 17th – 21st
Forget Me Not Day: 24th (Hygiene Recare Opportunity)                                                                International Tongue Twister Day: 29th

Message me please to tell me what you have planned to make the month of February special for your patients and the community.

I would love and truly appreciate for you to please leave a review/recommendation for me here on GOOGLE and/or FACEBOOK.

Don’t miss out on any of the ideas that I share each month! Are you receiving my complimentary Practice Management and Marketing Ideas in your email inbox each month? If not, please start following us today. If you prefer, send me your email address at bhaydenconsulting@gmail.com and I will send you an invitation to follow my blog.

Yours for Greater Success,
~Betty (AKA Dental Coach)

P.S. Please stop by and say hello to me on  FacebookTwitterInstagramLinkedIn and Pinterest

Dental Office School Field Trip Ideas

Dental Office School Field Trip Ideas

Hello, Friends ~

February is National Children’s Dental Health Month, what do you have planned to help educate families in your community about the need for better dental health?

Field trips to local schools? School field trips to the office? Participating in the National Give Kids A Smile Day?

For ideas on how to Consistently Exceed Parent & Patient Expectations and Consistently Be Great!…  For Marketing Tips and Ideas Visit here: Marketing Tips and Ideas for Pediatric Dental Offices and for Practice Management Ideas Visit here: Pediatric Dental Practice Management Tips and Ideas

Here are a few school field trip ideas for you…

Childrens Dental Health Month Ideas Betty Hayden Consulting

In-Office Field Trips – Have you ever thought about hosting a field trip right in your dental office instead of going out to visit the schools? It’s a great way to allow teachers, parents, and children the opportunity to visit your office.

Invite local school and daycare classrooms in for a free field trip to the dentist. Teachers are usually looking for educational field trip ideas and appreciate it if it’s a FREE field trip.

Present Education stations/demonstrations   For example:

  • Good Foods / Bad Foods
  • Sealants
  • Proper Brushing and Flossing
  • How much sugar is in your drink and/or snacks
  • Why teeth are so important?
  • How do dental X-rays (pictures) help keep your mouth healthy?

Visit the ADA website and Pinterest for great ideas for presentations.

Toothbrush bags for the students and teachers/parents.

Serve a Healthy snack such as grapes, apple slices, string cheese, and small bottled water.

Show a short dental Video cartoon while the kids eat their snack.

How much time should you reserve for the field trip? They can be done start to finish in just under 2 hours. This will give you time to set up and clean up.

You could easily still see patients on the doctor’s schedule as long as the doctor(s) take some time out to introduce themselves to the students, parents, and teachers.  Although, be sure to take into consideration whether or not your patients would appreciate coming in for their appointment when there is an office full of five-year-olds. 😉

Outside the Office Field Trips ~

What: On-site Short Dental Education Presentations/Demonstrations and Toothbrush gift bags for the kids and teachers/parents.

Where: Schools, Daycares, Libraries, Mom groups, etc.

Call-to-Action: Be sure to include a letter to the parents that has some type of call-to-action invitation/special offer for NP appointments.

If you’re looking for Dental Health Month activities, crafts, printables, etc. please see my Pinterest board: Children’s Dental Health Month Ideas

More Marketing Ideas for Children’s Dental Health Month…

Dental Education Via Social Media – Take advantage of your office social media platforms and website to share a variety of fun and educational posts and videos related to children’s dental health.

Give Kids a Smile Day – Consider participating in the National Give Kids a Smile Program.  Here are some tips for that: Dental Practice Tips and Ideas for Childrens Dental Health Month

dental ideas for local schools tooth decay is preventable dental coach betty hayden

Of course, there is no need to wait until February to reach out to your local schools if your goal is to bring in more new patient families and help the children in your community smile healthier and happier. Check out these ideas: Dental Marketing Tips and Ideas for your Local School District

 

Don’t miss out on any of the ideas that I share each month! Are you receiving my complimentary Practice Management and Marketing Ideas in your email inbox each month? If not, please start following us today. If you prefer, send me your email address and I will send you an invitation to follow my blog. (No spam ever!)

If you liked these ideas,  I would love and truly appreciate you to please leave a review/recommendation for me on GOOGLE and/or FACEBOOK.

Thank you!

Yours for Greater Success,
~Betty – Dental Coach

P.S. Please stop by and say hello to me on FacebookTwitterInstagramLinkedIn and Pinterest

dental practice tips and ideas from Betty Hayden Consulting

Dental Patient Reactivation and Reappointment Tips and Ideas

Dental Patient Reactivation and Reappointment Tips and Ideas

Hello Friends,

Have you scheduled for some R & R in the new year? No, I’m not talking about rest & relaxation (although, you definitely want to schedule for that 😉 ) – the R & R that I am referring to is your patient reactivation and reappointments.  Why is this so important?

Because when your patients are healthy – your practice is healthy.  For your patients to smile healthy they need to schedule the treatment you’ve diagnosed and to come in regularly for their hygiene continuing care appointments.

Last year did you struggle with any of the following?

  • Low treatment plan acceptance from your patients.
  • Not knowing your active and inactive patient numbers.
  • Hygiene continuing care reports were a nightmare.
  • Too many holes in the schedule.
  • Poor treatment presentation skills.
  • Too many patients left the practice and you don’t know why.
  • Not enough time to keep your office social media sites current.

Don’t struggle another minute, plan now to make 2020 your BEST year yet! Get whatever help and training you need and want to make the necessary improvements. Feel free to contact me for a complimentary, no-obligation consultation at bhaydenconsulting@gmail.com to see if a coaching relationship is right for you.

Today, I’d like to help you tackle one of those struggles… your inactive and unscheduled patients. Let’s reactivate all of your patients that haven’t been in for one year or longer and schedule your active patients that are currently unscheduled.

Betty Hayden Consulting Dental Patient Reactivation Letter and ideas

The start of the new year is a great time to make a plan for reactivating and reappointing your patients…. (attack that File Cabinet…or computer patient database!)

Ideally, daily, weekly and monthly efforts should be made to develop and maintain relationships with your patients in order to keep them active.

The best way to keep your patients active is to be sure to reappoint them for their next hygiene visit when they are there at the office. Also, help more of your patients say yes to your treatment recommendations and have them reserve their appointment at the time of treatment presentation. You should be tracking both your pre-appointments and your re-appointments.  This is important if you want to reduce patient attrition and reduce the amount of money and time spent trying to reach these patients later on down the road.

Control the Schedule – Same-day cancelations attempts and broken appointments must be handled effectively. The goal is to greatly reduce the number of same-day schedule changes and for the appointments that you can’t save be sure to reschedule them while the patient is still on the phone. (Unless of course, they’re a habitual offender!) See more tips here: How to Reduce Same Day Dental Appointment Cancellations and No Shows

However, if for whatever reason your inactive patient database is growing (you are tracking this, right?) – take steps now to welcome those patients back into the schedule. You can start by reaching out to them with a We Miss You reactivation letter and email.

If you would like a sample letter that you can customize to your practice for your patients – feel free to request one at bhaydenconsulting@gmail.com.

Some suggestions for your letter are:

  • Include a deadline to respond.
  • Use a handwritten colored envelope (Grab their attention!).
  • Have two offers: One for your patient and one for a friend, family member, co-worker or neighbor.
  • Make a call to the patients about a week after mailing the letter.
  • Be sure to document all attempts at contacting the patient and the response.
  • Include Social Media & Office Contact Information.

I hope that these tips and ideas are helpful to you.

I would love and truly appreciate for you to please leave a review/recommendation for me on GOOGLE and/or FACEBOOK.    Thank you very much!!

Friends, schedule some R & R and make it a GREAT Year!

Are you receiving my free Dental Leadership, Practice Management, and Marketing Ideas in your email inbox each month? If not, please follow today or send me (bhaydenconsulting@gmail.com) your email address and I will send you an invitation to follow. This way, you won’t miss a single idea.

Yours for Greater Success,

~Betty

P.S. Please stop by and say hello to me on Facebook, Twitter, and Pinterest

Tips and Ideas for Successful Monthly Dental Team Meetings

Tips and Ideas for Successful Monthly Dental Team Meetings

Hello Friends,

How do you feel about monthly team meetings? Do you avoid them? Do you feel like they’re a waste of time? If you do, you’re not alone. In fact, I may have heard a few doctors say they’d rather… go to the dentist than conduct a team meeting. 😉 Sorry, that was bad.  It is true though that many people have had enough bad meetings that they dread team meetings to the point of not having them at all.

Why are regular team meetings so important?  Because when conducted effectively they help to keep the team all on the same page and working toward the same goals and mission which leads to success.  Isn’t that what we all want?

Proper Planning Prevents Poor Performance

Betty Hayden Consulting Dental Coach

Which reminds me – in addition to monthly team meetings, daily huddles are critical to having more productive, happier, and less stressful work-days. If you’re not holding daily huddles or if you need some ideas to help them be more effective please visit here: Dental Office Morning Huddle Agenda Tips and Ideas

Some offices choose to conduct more frequent team meetings and/or weekly department meetings and that is totally fine but knowing that so many offices are not regularly conducting monthly meetings or not even yearly meetings – we’re taking baby steps here by recommending they get started with monthly team meetings.

Here are some tips and ideas to help you conduct effective monthly meetings.

how to conduct effective dental team meetings

Schedule – Schedule your monthly team meetings well in advance.  If we don’t reserve some time each month for the meetings life tends to get in the way and crowd out any opportunities to meet as a team.

How much time should you reserve? Ideally, one and a half to a two-hour block of time but if you can’t spare that much time to start, reserve one hour.

Assigned Leader – Rotate who leads the monthly meetings so it isn’t always the same person.  There is no reason for the meetings to only be conducted by the doctor or the office manager. Give everyone on the team the opportunity to take the lead on this.

Preparation – Post the date of the next team meeting as well as an agenda sheet. Encourage the team to add to the agenda.  All team members should arrive at the meeting on time and prepared to contribute.

At the start of the meeting record:

  • Today’s Date:
  • Team Member’s Present:
  • The meeting note-taker is:
  • Meeting time-keeper is:
  • Who will pass notes to team members not present:
  • Next months meeting will be conducted by:

TO BE CONSIDERED

Open with Positive Comments & Commendation (2-5 minutes)

  • Each employee must contribute a positive comment/experience about someone or something in the office.

Role Play / Training (5 minutes) – Topic Suggestions: Telephones, Treatment Plans, Financial Presentations, Hand-Off, New Product/Service, Etc.

Agenda Items (15 minutes) Topic, Name of Person, the Estimated time needed to discuss

Note: If you see that there is an agenda item written down to be discussed at your next team meeting and it is something that can be handled prior to the meeting or it is something that needs to be addressed with an individual employee please don’t save it for the team meeting – take care of it now.

Growth – Ideas for Improvement  (5 minutes)

Potential Stumbling Blocks – Concerns (remember to bring a solution with your concern) (5 minutes)

Numbers – Goals Vs How We’re Doing (5 minutes)

  • Production
  • Production Per Visit
  • Collections
  • Pre Appointment Percentage
  • Reviews
  • New Patients
  • Daily Open Chair Time

What’s Going On – Office News/ Office Happenings (2 minutes)

Marketing & Relationship Building – Marketing Status & Upcoming Plans  (5 minutes)

Action Items –  What? Who? When?  What is the Action Item? Who is responsible for making sure it happens? When will it be completed or is it ongoing?

Have you ever decided to implement a new idea and nothing ever happens with it? Most often this is because the expectations weren’t clearly defined and no one was assigned to see it through to completion.  We must work together to gently hold each other accountable for accomplishing the action items.

Meeting Conclusion – Closing Commendation & Positive/Happy Video or Quote – each month a different team member is assigned to contribute the next meeting’s positive/happy quote or video.

A few more tips and ideas…

Atmosphere – The atmosphere for these meetings should be warm and welcoming. This is a safe space where team members aren’t afraid to share their thoughts and ideas.

Stay in Control and on Topic – If you find that the team is going off-topic or a subject is taking longer to discuss than planned, please either bring everyone back on track and/or move that subject/topic to be discussed at a later date.   It is all too easy to lose control if we are over-discussing a topic because we don’t have 100% agreement from all team members… that’s not likely to happen so make a decision and move on.

Employee Conduct – Everyone not only arrives at the meeting on time, but they are also prepared to contribute.  Cell phones should be put on silent and away. We respect the person talking by not talking over them, not interrupting them or whispering to another employee.  Oh, and this isn’t the time to catch a quick nap.

The start of the new year is the perfect time to create a new habit for the team – regular monthly team meetings!   If you have questions or concerns about monthly team meetings – please reach out to me. I’m happy to help.

What are your practice goals for 2020? I would love the opportunity to work along with you and your team to help you set and exceed your practice goals. If you would like to schedule a complimentary telephone consultation to learn how our coaching program works, please email me at bhaydenconsulting@gmail.com.

Are you receiving my free Dental Leadership, Practice Management, and Marketing Ideas in your email inbox each month? If not, please follow today or send me (bhaydenconsulting@gmail.com) your email address and I will send you an invitation to follow. This way, you won’t miss a single idea.

Yours for Greater Success,

~Betty

dental practice tips and ideas from Betty Hayden Consulting